Interactive Art Director / Developer
Yahoo asked me to animate this large campaign utilizing HTML5. I chose a clean and straightforward approach to catch the user's eye without annoying or overwhelming. Creative is refreshed often, we've created over 100 variations / verticals in all shapes and sizes, so keeping things simple and streamlined was a must. This pragmatic approach aided in keeping these copy heavy units under 40k.
Animated versions live here:
Swish - HTML5: 300x600
Cash In - HTML5: 300x600