Interactive Art Direction / Storyboarding / Motion Design
Yahoo approached me to create these animations to promote their fantasy baseball draft. Armed with a couple mood boards, a few limitations and a gang of ideas and possibilities, I did some experimenting. Next I designed static storyboards for approval before moving onto prep, character animation and finally particle systems, textures and other stylistic fun.
HTML5 Animation / Art Direction / Graphic Design
Oath asked me to create these animations to promote their subsidiary, Rivals.
Ryan Land: Senior Art Director: Art Direction, Animation / Front-end Development
Amanda Hughes-Watkins & Adam Connely : Creative Directors
Nicole Birch: Creative Intern / Illustrator
Al Nicolini & Hilmer Anders Eben Hall: Development
eBay approached us about creating interactive takeovers for the yahoo login page. I led a group of interns in brainstorming some great ideas that you’ll see here.
Snowball Fight - We worked together to give the projects some design love and I code-animated our prototypes before passing them off to the heavy-hitters to develop interaction. I oversaw the process, a conduit between design and development, to insure playability interceded with choice design and brand standards.
The analytics showed we broke interaction records with our snowball fight game, and we’re particularly proud of the replay rate.
HTML5 Animation / Art Direction / Graphic Design
Yahoo approached me to build these updatable, dynamic, animated HTML5 master units to be repurposed for each game of the football season.
*Animated HTML5 units are available upon request
HTML5 Animation / Interactive Art Direction
Yahoo asked me to create these highly interactive animated units to promote their versatile Mobile Mail App in a wide array of sizes.
Animated units available on request.
Sr. Interactive Art Director / Web Designer
Universal / Walden approached us about creating an interactive site to promote their feature ‘A Dog’s Purpose’. The site features a widget that enables the user to add their dog to the site’s mosaic and share their story with the world. The site also helps users create a customized poster featuring their loved one.
Kaiser Permanente - Email Campaign
Ryan Land: Senior Art Director / Designer
Jeff White: Creative Director / Copywriter
KP asked our team to create a mobile email campaign championing healthy living while subtly offering information on their services. Their target demographic spans most of humanity, so our team aimed to keep it friendly, readable and user friendly.
Kaiser Permanente - OLA
Ryan Land: Interactive Art Director / Designer / Developer
Jeff White: Creative Director / Copywriter
KP likes to tell a big story. They had a lot to say for 15 seconds, lot's of proof points. Conveying this through storyboards was difficult. I was able to quickly animate a master banner to show the story we wanted to convey within a tight timeframe, sidelining the red tape that generally comes with the banner design proofing process. In the end, this saved us time, enabling us to over-deliver ahead of deadline and under budget. *Animation available on request
Animation / Interactive Art Direction
Yahoo Sports asked me to create these animations to promote their coverage of the world cup.
Interactive Art Director / Developer
Yahoo asked me to animate this large campaign utilizing HTML5. I chose a clean and straightforward approach to catch the user's eye without annoying or overwhelming. Creative is refreshed often, we've created over 100 variations / verticals in all shapes and sizes, so keeping things simple and streamlined was a must. This pragmatic approach aided in keeping these copy heavy units under 40k.
Animated versions live here:
Swish - HTML5: 300x600
Cash In - HTML5: 300x600
Creative Director / Designer
For Wimbledon's first ever social media push, I aimed to keep things clean and simple, allowing the powerful imagery do the heavy lifting for this refined, time tested brand. The 20% rule is there for a reason, so we left the copy in the Facebook / Twitter post, working in harmony with each specific image.
Ads were dropped in 4 phases, so we were able to flood social media with a wide variety of creative aprapos to the timing of the event. We covered the preparation, the action, the grounds, the coverage, and the victory.
Interactive Art Director, developer
Best Western asked us to create a set of HTML5 banner units to get the word out on their Lowest Rates Guaranteed promotion.
The animated units live here:
Art Director / Designer / Photographer / Interactive Art Director / Developer
Taco bell requested a banner & mobile push promoting the new Dr Pepper Vanilla Float Freeze. Tasked with sending thirsty teens to Taco Bell to escape the heat, we worked a hot summer fun feel from the streets to the beach.
HTML5 Animation / Art Direction / Graphic Design / Storyboard Design
Yahoo approached asking me to create something interesting for their All Markets Summit on Crypto Currency.
Animated Units can be viewed here:
Art Direction / Graphic Design
I create weekly email / social / site creative units / packaging & apparel for Anthony.
Interactive Art Direction / Web Design
Bright Pattern’s business is strong, but their old site was getting dusty. They asked me to create something bright, fun, modern and diverse.
HTML5 Animation / Art Direction / Graphic Design
Yahoo asked me to create these HTML5 animations to promote their College Fantasy Football draft.
The animations can be viewed here:
Creative Direction / Graphic Design
Lindsey Sterling’s management asked me to design some t-shirts for her tour.
Interactive Art Director / Developer
Intel asked us to produce a one off 300x250 Flash animation that made their new processor look fast and fun. The trick was keeping all the fun under 100k.
The animated banner lives here:
Animation / Development / Interactive Art Direction
Yahoo (Oath) asked me to create this hourly countdown and these animations to promote Pizza Hut during the Super Bowl.
The animated units live here:
Art Director / Print Designer / Interactive Designer
18"x24" / "8.5x11" Poster
Email Blast
Landing page
eBay asked us to create direct mail pieces to send to dealerships around the U.S. accompanied by an email blast and a landing page to lead them to. We wanted to give the dealers something to symbolize the partnership and commitment of eBay motors, as well as the huge reach of their platform. More importantly, we wanted to create something that showed the dealers just how much eBay motors gets them.
Animation / Art Direction / Graphic Design / Storyboard Design
Long time Los Angeles Cumbia heroes ‘Very Be Careful’ asked me to create this animation to promote their 7th studio album, and loop behind them at their Pershing Square performance.
Interactive Art Director / Developer / Animator
Basho asked me to animate this one off 300x250.
The animated version lives here:
Art Director / Designer
College Colors asked us to create a social media push to promote their new app.
Creative Direction / Graphic Design
The taller, leaner Zync - While maintaining the essence of the tried & true ZYNC logo, this new approach utilizes a modernized font, bringing us closer to the up and coming. The softer corners balance out our bold voice. Our new shape reaches toward square, allying with responsive design, and legibility in smaller application.
Art Director / Designer
Dual Hemisphere Media captures ariel surf footage using a drone. This logo work was done as a favor in half a day.
Art Direction / Graphic Design
Round Hill Music asked me to create this poster promoting Trombone Shorty and others at New Orleans’ Jazz fest.
