Associate Creative Director: Pitch to activation – Ideation / Concept, Design, Motion studies, Storyboarding, soundtracking/syncing, Generative AI, Creative strategy, Creative management
Makers Mark Holiday Campaign - Social activations: Stills and video
I'm stoked to share our latest project for Makers Mark, a vibrant holiday campaign designed to spread joy and warmth across their social platforms. Our creative team had a blast bringing the festive spirit to life through a mix of eye-catching stills and engaging videos.
Concept: The heart of our campaign revolves around celebrating connection and creating memorable moments with Makers Mark whiskey. We wanted to capture the essence of the holiday season in a way that resonates with their audience.
Execution: Our Associate Creative Director spearheaded the ideation and concept development, focusing on innovative design and motion studies that truly make the content pop. We crafted beautiful visuals and lively videos that showcase Makers Mark in various holiday settings, inviting everyone to join in the celebration.
Creative Strategy: With a solid creative strategy in place, we dove into storyboarding and soundtracking to create a cohesive experience. We even incorporated generative AI to add a fresh twist to the visuals, blending tradition with modern creativity.
Outcome: The result? A festive campaign that not only engages Makers Mark’s audience but also reinforces the brand as the perfect companion for holiday gatherings. We’re thrilled with how it all came together, capturing the spirit of the season in a way that feels both timeless and contemporary.