Associate Creative Director: Art Direction, Ideation, Storyboarding, Graphic Design, Generative AI, Presentation design
ACD: Ryan Land
CD: David Dreyer
CD: John Fig
Post: Monks production squad
Key Responsibilities: Pitch, Ideation, Storyboarding, Graphic Design, Generative AI, Motion design / animation
Project Overview: LIV Golf approached our team to develop promotional and social content for their highly anticipated second season, aiming to elevate and expand their brand presence. Our creative solution revolved around a dynamic "glitch dimension" superhero concept that encapsulated the excitement and energy of LIV Golf.
Objectives:
Create engaging promotional spots and social assets to announce the new season.
Enhance brand identity through innovative storytelling and visual design.
Expand campaign reach by integrating social media strategies.
Creative Approach:
After extensive brainstorming and concept development, the team proposed a superhero "glitch" themed narrative that positions LIV as a powerful, transformative force in the world of golf. This theme allowed us to connect with audiences on an emotional level, celebrating the sport's excitement and the unique personalities of LIV players.
The resulting promotional spots were met with enthusiasm, prompting the client to request additional support for their social media initiatives.
Impact:
The campaign successfully captured the spirit of LIV Golf, resulting in increased brand engagement through a strong visual and narrative identity that resonated with both existing fans and new audiences. It expanded collaboration opportunities for social media content, reinforcing our ongoing partnership with LIV Golf.
This initiative not only showcased our team's creative capabilities but also positioned LIV Golf as a leader in redefining the golf experience.