Associate Creative Director - Design, Storyboarding, Motion Design, Animation, Soundtracking / Sync, Sound design
Sizzle Reels Are My Superpower!
Go fullscreen for the full experience.
The Google Ads brand refresh was a monumental task, tackled by an exceptional team of top talent. When they needed a sizzle reel to highlight our efforts at the last minute, I jumped in to deliver.
Using a classic tune as our backdrop, I collaborated closely with Justin, Gray, and Jessica, leveraging our Figma designs and copy docs. I swiftly laid out the storyboard, animated the visuals, and edited the soundtrack. With a keen eye for sound design, I sourced and crafted sound effects to enhance the experience.
In just two working sessions, I brought this 70-second piece to life, showcasing our hard work and creativity under a tight deadline. The result? A dynamic reel that perfectly encapsulates our vision and dedication.
ACD: Ryan Land
AAD: Justin Novick
CD: Jessica Raya
GCD: Gray Joyce
ECD: Al Nicolini
Brand refresh: MM Creative Team