My 2024 demo reel, showcasing my expertise in creative direction, motion design, and graphic design. This collection highlights my ability to bring concepts to life through dynamic visuals and innovative storytelling.
You'll see a diverse range of projects where I've led creative teams, crafted compelling animations, and designed striking graphics that engage and inspire. Each piece reflects my passion for pushing boundaries and my commitment to delivering impactful designs.
Associate Creative Director - Design, Storyboarding, Motion Design, Animation, Soundtracking / Sync, Sound design
Sizzle reels are my superpower.
(Go fullscreen on this one)
Sizzle Reels Are My Superpower!
Go fullscreen for the full experience.
The Google Ads brand refresh was a monumental task, tackled by an exceptional team of top talent. When they needed a sizzle reel to highlight our efforts at the last minute, I jumped in to deliver.
Using a classic tune as our backdrop, I collaborated closely with Justin, Gray, and Jessica, leveraging our Figma designs and copy docs. I swiftly laid out the storyboard, animated the visuals, and edited the soundtrack. With a keen eye for sound design, I sourced and crafted sound effects to enhance the experience.
In just two working sessions, I brought this 70-second piece to life, showcasing our hard work and creativity under a tight deadline. The result? A dynamic reel that perfectly encapsulates our vision and dedication.
ACD: Ryan Land
AAD: Justin Novick
CD: Jessica Raya
GCD: Gray Joyce
ECD: Al Nicolini
Brand refresh: MM Creative Team
Associate Creative Director: Art Direction, Ideation, Storyboarding, Graphic Design, Generative AI, Presentation design
ACD: Ryan Land
CD: David Dreyer
CD: John Fig
Post: Monks production squad
Key Responsibilities: Pitch, Ideation, Storyboarding, Graphic Design, Generative AI, Motion design / animation
Project Overview: LIV Golf approached our team to develop promotional and social content for their highly anticipated second season, aiming to elevate and expand their brand presence. Our creative solution revolved around a dynamic "glitch dimension" superhero concept that encapsulated the excitement and energy of LIV Golf.
Objectives:
Create engaging promotional spots and social assets to announce the new season.
Enhance brand identity through innovative storytelling and visual design.
Expand campaign reach by integrating social media strategies.
Creative Approach:
After extensive brainstorming and concept development, the team proposed a superhero "glitch" themed narrative that positions LIV as a powerful, transformative force in the world of golf. This theme allowed us to connect with audiences on an emotional level, celebrating the sport's excitement and the unique personalities of LIV players.
The resulting promotional spots were met with enthusiasm, prompting the client to request additional support for their social media initiatives.
Impact:
The campaign successfully captured the spirit of LIV Golf, resulting in increased brand engagement through a strong visual and narrative identity that resonated with both existing fans and new audiences. It expanded collaboration opportunities for social media content, reinforcing our ongoing partnership with LIV Golf.
This initiative not only showcased our team's creative capabilities but also positioned LIV Golf as a leader in redefining the golf experience.
Associate Creative Director: Ideation, Storyboarding, Graphic Design, Casting, Editing, Animation / Motion Design, On-set Creative Direction
ACD: Ryan Land
CD: Mavuchian “Mavu” Rodrigo
GDC: Gerard Tempalis
TL;DR - A bite-sized video series diving deeper into how Google Ads products can help you drive business results.
Overview: We created an engaging video series that simplifies Google Ads and demonstrates how it can drive real business results. Our goal was to make complex topics accessible and practical for everyone, from small business owners to marketing newcomers.
This series is all about making Google Ads approachable and fun. We aim to empower viewers with the knowledge and confidence to use Google Ads effectively and see tangible results for their businesses.
Objectives:
Educate and Empower: Break down Google Ads into bite-sized episodes focusing on specific products and strategies.
Show Real Impact: Share success stories to illustrate how businesses effectively use Google Ads to achieve their goals.
Build a Community: Foster a space for viewers to share experiences and ask questions, promoting ongoing learning.
Content Structure:
Quick Episodes: Each 2-5 minute video covers a key aspect of Google Ads, from Search Ads to Performance Max.
Visual Appeal: Dynamic graphics and animations keep viewers engaged and make the content easy to follow.
Expert Insights: Tips from Google Ads experts add credibility and diverse perspectives.
Associate Creative Director: Pitch to activation – Ideation / Concept, Design, Motion studies, Storyboarding, soundtracking/syncing, Creative strategy, Creative oversight
Shure 100th anniversary - With a history of innovation that began in 1925, Shure has turned a passion for making great microphones and audio electronics into an obsession. Shure continues to set the worldwide industry standard for superior, reliable products. These spots celebrate their centennial.
Associate Creative Director: Pitch to activation – Ideation / Concept, Design, Motion studies, Storyboarding, soundtracking/syncing, Generative AI, Creative strategy, Creative management
Makers Mark Holiday Campaign - Social activations: Stills and video
I'm stoked to share our latest project for Makers Mark, a vibrant holiday campaign designed to spread joy and warmth across their social platforms. Our creative team had a blast bringing the festive spirit to life through a mix of eye-catching stills and engaging videos.
Concept: The heart of our campaign revolves around celebrating connection and creating memorable moments with Makers Mark whiskey. We wanted to capture the essence of the holiday season in a way that resonates with their audience.
Execution: Our Associate Creative Director spearheaded the ideation and concept development, focusing on innovative design and motion studies that truly make the content pop. We crafted beautiful visuals and lively videos that showcase Makers Mark in various holiday settings, inviting everyone to join in the celebration.
Creative Strategy: With a solid creative strategy in place, we dove into storyboarding and soundtracking to create a cohesive experience. We even incorporated generative AI to add a fresh twist to the visuals, blending tradition with modern creativity.
Outcome: The result? A festive campaign that not only engages Makers Mark’s audience but also reinforces the brand as the perfect companion for holiday gatherings. We’re thrilled with how it all came together, capturing the spirit of the season in a way that feels both timeless and contemporary.
Zillow wanted to unleash on social media during the big game - on the NFL’s Instagram story and on their own feed.
Our mission was to get Super Bowl fans who follow the NFL or Zillow on Instagram to watch on our stories and share it with their friends by being unskippable and lovable.
Associate Creative Director: Creative strategy, Creative management, Ideation, Storyboarding, Graphic Design, Animation / Motion Design
ACD: Ryan Land
CD: Mavuchian “Mavu” Rodrigo
GDC: Gerard Tempalis
ZeroWater, a competitor to Brita, tasked us with creating a :15 advertisement and tabletop product video assets. From pitch to delivery, I guided the project every step of the way.
My role as Associate Creative Director involved ideation, storyboarding, graphic design, casting, and editing. I provided on-set direction to ensure the vision came to life, and I oversaw animation and post-production to maintain creative integrity throughout.
Through soundtracking, syncing, and motion design, we successfully elevated the brand and delivered a compelling final product.
Associate Creative Director: Ideation, Storyboarding, Graphic Design, Casting, Editing, Animation, Soundtracking / Syncing, Motion Design, On-site direction, Generative AI
ACD: Ryan Land
CD: David Dreyer
ACD Copy: Liz Robinson
Lead Producer: Maxine Reyer
Director 15 Spot: Daniella Anelisse
Tabletop Director: Pablo Mercado
Animation | Interactive Art Direction | Motion Graphics | Graphic Design | Storyboard Design
Oath tasked me with developing engaging units to promote Yahoo's coverage of the Winter Olympics. I was provided with illustrations and given creative freedom to direct captivating animations. I crafted static boards for approval before bringing the designs to life across a variety of verticals.
Ryan Land: Creative Director: Design, Editing, Motion Design, Music Sync
Inkbox approached with a need for a couple of video ads to promote their temp tats on Tik Tok.
Before going into editing, I created some choice storyboards leveraging slick graphics and clever transitions. Inkbox appreciated the effort but ultimately asked for something more gritty, raw and home-grown. I pitched a banger to accompany our new approach and cut to the beat, moving fast as not to underestimate our audience. I couldn’t be happier with where it landed.
Inkbox is going big on media this year, I’m really looking forward to hearing about engagement with these high-energy units targeting a younger, female-forward demo.
Creative Director - Branding & Identity · Creative Management · Motion Design · Video Production · Graphic Design · Web Design
Developed brand visual identity and standards, managed creatives, produced & developed website, packaging, collateral, video, motion graphics & internal assets.
Head of Design / Head of Interactive Marketing (2019-2022) - Branding & Identity · Creative Management · Graphic Design · Motion Design · Video Production · Direction of Photography · Sound Design · Music Supervision
Evolved Go Nimbly’s brand identity and standards, managed creatives, produced & developed website, podcasts, photoshoots, packaging, collateral, video, motion graphics, internal assets & more.
GN Graphic Standards & Poster:
As Go Nimbly evolved, so did the brand. I took inventory of what was working hardest for us and updated our graphic standards to reflect the direction our brand was heading.
Ryan Land: Creative Direction, Branding, Director of Photography, Graphic Design
Micheal Scarano - Art Direction, Character Illustration: “Georgie”
Katrina Michie: OGCD
Georgie Bot Illustration:
We liked our chat bot Georgie so much we brought them to life, to bring life to our brand, through various usage, (especially large stickers!)
Ryan Land: Creative Direction, Graphic Design
Micheal Scarano - Art Direction; Character Illustration: “Georgie”
RevOps By Roll Newspaper:
A RevOps Evangelist’s Pocket Bible, made to pass around at conferences and meetings.
Ryan Land: Creative Direction; Graphic Design
Kristi Park: Creative Direction; Copywriting
RevOps By Numbers Video & Workshop:
A promotional vIdeo & presentation for our ROBR workshop.
Ryan Land: Creative Direction; Graphic Design, Interactive Art Direction, Motion Graphics
Kristi Park: Creative Direction; Copywriting
GN Merit Patches:
We needed something to motivate and show gratitude to our staff, so we hooked everyone up with a nice Levi’s jacket and some starter patches. Over time, employees earned new patches for various accomplishments.
Ryan Land: Creative Direction; Graphic Design
Kristi Park: Creative Direction; Copywriting
Jason Reichl: Ideation
I spent labor day weekend learning how to model, texture, light, shade and animate this donut, because I’m living my best life.
Art Direction / Creative Direction / Designer / Animator
:30 and :15 second spots, landing pages, banners and mobile, multiple platforms.
When the iPhone 6 was released, a lot of companies were scurrying to win the pre-used phone market. We put eBay on the top of the list, creating a wide reaching comprehensive campaign promoting coupons and guaranteed buy backs.
Art Director / Print Designer / Web Designer / Director / Editor
eBay asked us to create direct mail pieces to send to dealerships around the U.S. and a landing page to lead them to. We wanted to give the dealers something to symbolize the partnership and commitment of eBay motors, as well as the huge reach of their platform. More importantly, we wanted to create something that showed the dealers just how much eBay motors gets them.
Art Direction / Motion design / Graphic Design / HTML5 Animation
Watchables (Comcast / Verizon) asked us to create a digital push promoting their new web series’. These units feature hefty dynamic masking work and scalable vector graphics.
*Animated units available upon request
